An expert in taking brands to the #1 in their niche while largely remaining under the radar and serving as a secret weapon for savvy eCommerce companies, Kai is known in select rooms as the “Olivia Pope of Paid Social”, a clandestine fixer working in the shadows to reshape the brands who put their livelihoods in her hands, helping their companies become what she terms Truly Scalable and scaling advertising and marketing programs to the moon – smoothly, predictably, and profitably.
Formerly an undergrad astrophysics researcher gone investment banker on an award-winning team at the top-ranked investment bank on the planet (IFR’s U.S. Municipal Bond House of the Year, 2011, J.P. Morgan), Kai began her journey into marketing by scaling her own company overseas. Ripping the fate of her business and her life out of the hands of wannabe marketers who gave empty promises, she took back control of her own destiny and soaked up everything there was to know about high-yield digital advertising, gathering expertise and insights from dedicated mentors at some of the most revered, award-winning agencies in the industry so she’d never have to rely on a mediocre marketer again. It paid off in spades, giving her the keys to the kingdom where she built her first brand from zero to seven figures by 29.
The KR Agency, also known as KRA, was soon thereafter born. With an arsenal of holistic media buyers, strategists, creatives, data scientists, wordsmiths, and scaling architects all over the world, KRA represents some of the fastest-growing, maverick eCommerce brands in beauty, fashion/apparel, health & wellness, genetics, outdoor, food & drink, and media & publishing industries. Our teams have worked with notable brands such as Ancestry.com, Outlier, Rebecca Minkoff, Lowe’s, Rhone, Quay, Triangl, and Pixi.
Kai helps eCommerce founders, CMOs, and other decisionmakers grow, optimize, innovate, and scale, thinking bigger and moving smarter than they ever have before. She combines advertising and operational consulting, management consulting, done-for-you holistic media buying, and premium brand strategies for ready-to-scale eCommerce brands, not only helping them achieve stable, consistent growth and maximize their profitability, but also giving them the keys to holding their teams, freelancers, and agencies accountable by taking their command of the eCommerce space to a whole new level.
She has dedicated her life to saving eCommerce brands from underperforming marketers and coaches and empowering them to skyrocket their sales the smart way, worldwide, and on media buying that takes a birds-eye, comprehensive approach that enables brands to optimize and scale the business alongside advertising campaigns in order to be the most effective.
To date, KRA has consulted on or generated approximately $1.53 billion in sales for brands across industries, with high-yield returns generating 2.4x the industry average when it comes to returns on ad spend.
